(Case study) — Packaging · Graphic design · Print
Happtag Box
Product packaging design for a smart tracker.
- Client
- Smarthapps · HappTag
- Scope
- Packaging & dieline design
- Product
- Bluetooth tracker (Find My)
- Deliverables
- Dieline, box art, mockups
Track it. Ring it. Find it.
HappTag is a compact, Bluetooth-enabled tracker that helps people locate and secure keys, bags, wallets and other essentials. Built on the SMARTHAPPS Find My network, it lets users track, ring and manage items in real time from the companion app.
Product moodboard
Everyday moments the tag lives in — collars, wallets, luggage — plus the first sketches.
Traces become a language
Every fold, cut and panel follows the dieline, so structure and graphics speak as one. Deep black, refined type, product imagery and purposeful icons carry HappTag’s premium tech identity — giving imperfection a structure.
Box dieline
Tuck-end box: 107 × 89 mm panels, 16 mm depth, 10 mm tuck flaps and a 20 mm glue strip.
Colour palette
A near-monochrome system — rich black, graphite and white — that lets the product glow.
Type system
Roboto — a clean sans-serif in one regular weight for every panel, from headline to fine print.
roboto
BLUETOOTH
TRACKER1234567890
abcdefghijklmnopqrstuvwxyz
Icon system
Minimal line icons turn dense specs into quick visual markers.
Packaging system
From identity to packaging: a sleek, futuristic system where specs become clear markers — functional and precise, yet tactile and personal.
In the real world
Unboxed, gifted and on the shelf.
